Until now, the Dubai market for project development was cornered by the three government developers: Nakheel, Emaar and Dubai Properties. At current rates, these three primary developers will provide around 50°/o of all units delivered within the next few years.
However, the number of non-government investors in this field has increased significantly, partly as a result of the primary developers selling or leasing land for third-party development. These new developers are investing from all over the world, and are predominantly investing in the luxury segment of the market.
With mounting construction costs and greater supply, however, developers of all kinds can no longer afford to adopt a ‘build first, sell later’ strategy. Buyers have much higher quality concerns than even two years ago, and with the introduction of more sophisticated finance options, can be swayed by arrangements with financial institutions.
For developers, this means that market studies, materials-cost analysis, and serious marketing are critical elements in any successful project. This is where our Project Sales & Marketing Division excels. Established specifically to offer developer-clients bespoke analysis, management, marketing and sale of projects at any stage of the development cycle, the division’s team of development experts will be with you every step of the way.
